With recent trends indicating the global food market is north of $12 trillion, coupled with global population, it is no wonder firms are looking further toward innovation in the traditional food market. Take Beyond Meat, for example. With its IPO a little over a month ago, Beyond Meat is proof of how innovation can have an impact on the traditional marketplace.
Look briefly at Beyond Meat’s share movement over the last month:
Over the course of a month, the stock for Beyond Meat has rocketed from its low of $45 to its current level of $165 a 267% increase in value (June 10, 2pm).
Using Cyndx Finder, we can look more granularly at the market and other players within the sustainable food industry. Searching for the company “Beyond Meat” in Cyndx Finder, we identified 497 other companies in this space.
Market Analysis: Key Players
As can be seen, the most similar company to Beyond Meat is Impossible Foods.
Founded 2 years after Beyond Meat, Impossible Foods creates new-age meat and cheese from vegetable and plant protein. Also California-based, Impossible Foods is arguably Beyond Meat’s largest competitor and has, to date, raised nearly $400M.
Another alternative, Memphis Meats is a startup that provides meat produced through animal cell cultures and bypasses the need of raising and slaughtering animals. To date Memphis Meats has raised $20M and is based in California.
Market Analysis: Active Investors
Looking at the active investors in this industry, we can see 3 primary investors:
- Khosla Ventures, having invested 16 times in 4 companies
- SOSV, having invested 9 times in 4 companies
- Kleiner Perkins, having invested 8 times in 3 companies